VirtuCircle

Thrift Plus
Innovation and Circular Economy Project

Brief ๐Ÿ’ผ

Thrift Plus is a leading circular fashion service helping customers resell their clothes, support the environment, and raise money for good causes. They were looking for freelance project support to test and launch an on-demand, free clothing recycling service, offering customers the chance to order a recycling bag alongside their current Thrift Bag (for resale).

Approach ๐Ÿงช

A lean start-up and human-centred approach was used to design and test the new offer, this included;

  • User and market research
  • Ad tests linked to surveys
  • User surveys, interviews & persona development
  • Value proposition design & testing
  • MVP Service Design โ€“ working with new suppliers to design the service
  • Pilot launch and results write-up


Results ๐Ÿš€

Thrift was delighted with the project, identifying new sustainability partners and integrating elements of the pilot into their core service.

WHAT PEOPLE SAY