Thrift+
Innovation and Circular Economy Project
Brief ๐ผ
Thrift+ is a leading circular fashion service helping customers resell their clothes, support the environment, and raise money for good causes. They were looking for an innovation and service designer to lead the project, to develop test and launch an on-demand, free clothing recycling service, offering customers the chance to order a recycling bag alongside their current Thrift+ Bag (for resale).
Approach ๐งช
A lean start-up and human-centred approach was used to design and test the new offer, this included;
- User and market research
- Ad tests linked to surveys
- User surveys, interviews & persona development
- Value proposition design & testing
- MVP Service Design โ working with new suppliers to design the service
- Pilot launch and results write-up
Results ๐
Thrift+ were delighted with the project, identifying new sustainability partners and integrating elements of the pilot into their core service.
WHAT PEOPLE SAY
WYK Digital has greatly benefited from Jack at VirtuCircle.org, who provides outstanding part-time/fractional Financial Director services. With his strategic guidance, planning, and tender pricing, we've seen remarkable growth in impact, income, and contribution. We highly recommend working with Jack and VirtuCircle.org!
Jack supported Thrift+ on an innovation project focused on how we could profitably get more low-value clothing back into circulation. He drove the project forward, developed valuable relationships, and delivered a thorough recommendation underpinned with sound commercial strategy. Highly recommend!
Jack played a pivotal role in launching and scaling FoodConnect, refining operating and delivery models through testing and iteration. In addition, he has contributed to further projects at Hubbub. We wholeheartedly endorse Jack for his project support and expertise.
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